Launch videos that make the product obvious.
Creator by Nature makes launch videos for startups, founders, and product teams, from YC Demo Day pitches to full product launches. Recent work includes Opusense and Chonkie, both YC X25.
Opusense
YC X25 · 0:45Launch video for Opusense, AI that turns field notes, voice memos, and site photos into structured inspection reports.
Chonkie
YC X25 · 1:05Launch video for Chonkie, the open-source library that cleans, chunks, and prepares data for AI.
Project reel
2:31Production work across game launches, streaming campaigns, brand strategy, and content marketing.
Formats
- Demo Day and investor videos
- Under two minutes, benefit-first, with traction and momentum up front.
- Product launch and explainer videos
- For landing pages, Product Hunt launches, and press kits.
- Social and paid cuts
- 15, 30, and 60-second versions for Meta, LinkedIn, and YouTube, cut from the launch master.
- Founder story videos
- The interview-style "why we built this" piece that investors and press read between the lines for.
From brief to published in three weeks
- Brief and strategy: audience, message, call to action, and distribution.
- Script and storyboard, approved before production.
- Production and editing: live action, motion graphics, UI demos, or animation, with two rounds of revision.
- Delivery: the master and every cut, with captions and thumbnails.
A launch video usually sits on a launch site. The studio builds both.
Questions
How long does a launch video take?
About three weeks from brief to published: brief and strategy, script and storyboard, production and editing with two rounds of revision, then delivery.
What is delivered with a launch video?
The master file plus every requested cut: 16:9 for YouTube and the web, 9:16 for social, and 1:1 for feeds, with captions, subtitles, and thumbnails.